Evaluation of Intervention Reach on a Citywide Health Behavior Change Campaign: Cross-Sectional Study Results

Takashi Shimazaki*, Koji Takenaka

*この研究の対応する著者

研究成果: Article査読

1 被引用数 (Scopus)

抄録

Little is known about dissemination strategies that contribute to health information recognition. This study examined (a) health campaign exposure and awareness (slogan and logo recognition); (b) perceived communication channels; (c) differences between perceptions of researcher-developed and enhancement community health information materials; and (d) differences in campaign awareness and communication channels, according to Japanese community demographic characteristics. A cross-sectional survey (N = 508) was conducted in Tokigawa, Japan, in 2013. The Small Change Campaign focused on increasing physical activity and improving dietary habits. Information dissemination was carried out using leaflets, newsletters, posters, website, local public relations magazines, health classes, events, and online newsletters. The participants completed a survey assessing their campaign awareness (i.e., slogan and logo) and exposure to the informational materials presented during the campaign. Fewer than half (45.4%) knew the slogan, and only 24.4% were aware of the logo. Public relations magazines, leaflets, and newsletters were significantly better-perceived health communication channels. Researcher-developed and enhancement community health information materials were equally recognized (p =.34, w =.08). Furthermore, women and those who were employed were significantly more aware of the slogan, logo, and communication materials. Further research should explore effective communication strategies for community-based health promotion intervention via randomized control trials.

本文言語English
ページ(範囲)793-804
ページ数12
ジャーナルHealth Education and Behavior
42
6
DOI
出版ステータスPublished - 2015 12 1

ASJC Scopus subject areas

  • 人文科学(その他)
  • 公衆衛生学、環境および労働衛生

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