Exchange rate pass-through and international pricing strategy: A conceptual framework and research propositions

Terry Clark, Masaaki Kotabe, Dan Rajaratnam

研究成果: Article査読

26 被引用数 (Scopus)

抄録

The extent to which exchange rate fluctuations affect international prices is called “exchange rate pass-through.” This paper develops a conceptual model in explaining how exchange rate fluctuations are channeled into international pricing strategy, and offers research propositions. Our model posits that the extent of exchange rate pass-through in international pricing is affected by the firm's pricing orientation, performance orientation, distribution policy, and brand equity, as well as by exchange rate uncertainty and competitive symmetry.

本文言語English
ページ(範囲)249-268
ページ数20
ジャーナルJournal of International Business Studies
30
2
DOI
出版ステータスPublished - 1999 6月
外部発表はい

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • ビジネス、管理および会計(全般)
  • 経済学、計量経済学
  • 戦略と経営
  • 技術マネージメントおよび技術革新管理

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