抄録
With the development of eye-tracking technology, existing studies verified the effect of culture on eye movements. However, the detail of how the different cultures, especially the different Asian cultures affect people’s color preferences about products by visual attention remains in black box. In this paper, we focus on the difference between Chinese and Japanese who have similar but different cultures and try to identify their difference in visual attention about color preferences when selecting goods by using eye-tracking. The finding proves that people with different Asians cultures have different viewing patterns when faced to select goods with different colors. The results also indicate that culture as a factor does affect to ones’ evaluation of products. The results can provide guidelines for products design or visual marketing management.
| 元の言語 | English |
|---|---|
| ホスト出版物のタイトル | Advanced Multimedia and Ubiquitous Engineering - MUE/FutureTech 2019 |
| 編集者 | Laurence T. Yang, Fei Hao, Young-Sik Jeong, James J. Park |
| 出版者 | Springer-Verlag |
| ページ | 44-49 |
| ページ数 | 6 |
| ISBN（印刷物） | 9789813292437 |
| DOI | |
| 出版物ステータス | Published - 2020 1 1 |
| イベント | 13th International Conference on Multimedia and Ubiquitous Engineering, MUE 2019 and 14th International Conference on Future Information Technology, Future Tech 2019 - Xian, China 継続期間: 2019 4 24 → 2019 4 26 |
出版物シリーズ
| 名前 | Lecture Notes in Electrical Engineering |
|---|---|
| 巻 | 590 |
| ISSN（印刷物） | 1876-1100 |
| ISSN（電子版） | 1876-1119 |
Conference
| Conference | 13th International Conference on Multimedia and Ubiquitous Engineering, MUE 2019 and 14th International Conference on Future Information Technology, Future Tech 2019 |
|---|---|
| 国 | China |
| 市 | Xian |
| 期間 | 19/4/24 → 19/4/26 |
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ASJC Scopus subject areas
- Industrial and Manufacturing Engineering
これを引用
Experiment Design and Analysis of Cross-Cultural Variation in Color Preferences Using Eye-Tracking. / Wu, Bo; Nishimura, Shoji; Zhu, Yishui; Jin, Qun.
Advanced Multimedia and Ubiquitous Engineering - MUE/FutureTech 2019. 版 / Laurence T. Yang; Fei Hao; Young-Sik Jeong; James J. Park. Springer-Verlag, 2020. p. 44-49 (Lecture Notes in Electrical Engineering; 巻 590).研究成果: Conference contribution
}
TY - GEN
T1 - Experiment Design and Analysis of Cross-Cultural Variation in Color Preferences Using Eye-Tracking
AU - Wu, Bo
AU - Nishimura, Shoji
AU - Zhu, Yishui
AU - Jin, Qun
PY - 2020/1/1
Y1 - 2020/1/1
N2 - With the development of eye-tracking technology, existing studies verified the effect of culture on eye movements. However, the detail of how the different cultures, especially the different Asian cultures affect people’s color preferences about products by visual attention remains in black box. In this paper, we focus on the difference between Chinese and Japanese who have similar but different cultures and try to identify their difference in visual attention about color preferences when selecting goods by using eye-tracking. The finding proves that people with different Asians cultures have different viewing patterns when faced to select goods with different colors. The results also indicate that culture as a factor does affect to ones’ evaluation of products. The results can provide guidelines for products design or visual marketing management.
AB - With the development of eye-tracking technology, existing studies verified the effect of culture on eye movements. However, the detail of how the different cultures, especially the different Asian cultures affect people’s color preferences about products by visual attention remains in black box. In this paper, we focus on the difference between Chinese and Japanese who have similar but different cultures and try to identify their difference in visual attention about color preferences when selecting goods by using eye-tracking. The finding proves that people with different Asians cultures have different viewing patterns when faced to select goods with different colors. The results also indicate that culture as a factor does affect to ones’ evaluation of products. The results can provide guidelines for products design or visual marketing management.
KW - Color preferences
KW - Cultural variation
KW - Eye-movement analysis
KW - Eye-tracking
UR - http://www.scopus.com/inward/record.url?scp=85071837129&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85071837129&partnerID=8YFLogxK
U2 - 10.1007/978-981-32-9244-4_6
DO - 10.1007/978-981-32-9244-4_6
M3 - Conference contribution
AN - SCOPUS:85071837129
SN - 9789813292437
T3 - Lecture Notes in Electrical Engineering
SP - 44
EP - 49
BT - Advanced Multimedia and Ubiquitous Engineering - MUE/FutureTech 2019
A2 - Yang, Laurence T.
A2 - Hao, Fei
A2 - Jeong, Young-Sik
A2 - Park, James J.
PB - Springer-Verlag
ER -