Experiment Design and Analysis of Cross-Cultural Variation in Color Preferences Using Eye-Tracking

研究成果: Conference contribution

抜粋

With the development of eye-tracking technology, existing studies verified the effect of culture on eye movements. However, the detail of how the different cultures, especially the different Asian cultures affect people’s color preferences about products by visual attention remains in black box. In this paper, we focus on the difference between Chinese and Japanese who have similar but different cultures and try to identify their difference in visual attention about color preferences when selecting goods by using eye-tracking. The finding proves that people with different Asians cultures have different viewing patterns when faced to select goods with different colors. The results also indicate that culture as a factor does affect to ones’ evaluation of products. The results can provide guidelines for products design or visual marketing management.

元の言語English
ホスト出版物のタイトルAdvanced Multimedia and Ubiquitous Engineering - MUE/FutureTech 2019
編集者Laurence T. Yang, Fei Hao, Young-Sik Jeong, James J. Park
出版者Springer-Verlag
ページ44-49
ページ数6
ISBN(印刷物)9789813292437
DOI
出版物ステータスPublished - 2020 1 1
イベント13th International Conference on Multimedia and Ubiquitous Engineering, MUE 2019 and 14th International Conference on Future Information Technology, Future Tech 2019 - Xian, China
継続期間: 2019 4 242019 4 26

出版物シリーズ

名前Lecture Notes in Electrical Engineering
590
ISSN(印刷物)1876-1100
ISSN(電子版)1876-1119

Conference

Conference13th International Conference on Multimedia and Ubiquitous Engineering, MUE 2019 and 14th International Conference on Future Information Technology, Future Tech 2019
China
Xian
期間19/4/2419/4/26

    フィンガープリント

ASJC Scopus subject areas

  • Industrial and Manufacturing Engineering

これを引用

Wu, B., Nishimura, S., Zhu, Y., & Jin, Q. (2020). Experiment Design and Analysis of Cross-Cultural Variation in Color Preferences Using Eye-Tracking. : L. T. Yang, F. Hao, Y-S. Jeong, & J. J. Park (版), Advanced Multimedia and Ubiquitous Engineering - MUE/FutureTech 2019 (pp. 44-49). (Lecture Notes in Electrical Engineering; 巻数 590). Springer-Verlag. https://doi.org/10.1007/978-981-32-9244-4_6