Export strategies and performance of firms from emerging economies: Evidence from Brazil, Chile, and Mexico

Preet S. Aulakh, Masaaki Kotabe, Hildy Teegen

研究成果: Article査読

524 被引用数 (Scopus)

抄録

This study develops a framework for examining the export strategies of firms from emerging economies and their performance in foreign markets. Hypotheses derived from this framework were tested on a sample of firms from Brazil, Chile, and Mexico. Findings suggest that cost-based strategies enhance export performance in developed country markets and differentiation strategies enhance performance in other developing countries. Adapting marketing mix variables to the specific needs of developed country markets also enhances export performance. The relationship between geographical diversification and export performance is nonlinear.

本文言語English
ページ(範囲)342-361
ページ数20
ジャーナルAcademy of Management Journal
43
3
DOI
出版ステータスPublished - 2000 6月
外部発表はい

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • ビジネス、管理および会計(全般)
  • 戦略と経営
  • 技術マネージメントおよび技術革新管理

フィンガープリント

「Export strategies and performance of firms from emerging economies: Evidence from Brazil, Chile, and Mexico」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル