抄録
This study develops a framework for examining the export strategies of firms from emerging economies and their performance in foreign markets. Hypotheses derived from this framework were tested on a sample of firms from Brazil, Chile, and Mexico. Findings suggest that cost-based strategies enhance export performance in developed country markets and differentiation strategies enhance performance in other developing countries. Adapting marketing mix variables to the specific needs of developed country markets also enhances export performance. The relationship between geographical diversification and export performance is nonlinear.
| 本文言語 | English |
|---|---|
| ページ（範囲） | 342-361 |
| ページ数 | 20 |
| ジャーナル | Academy of Management Journal |
| 巻 | 43 |
| 号 | 3 |
| DOI | |
| 出版ステータス | Published - 2000 6月 |
| 外部発表 | はい |
ASJC Scopus subject areas
- ビジネスおよび国際経営
- ビジネス、管理および会計（全般）
- 戦略と経営
- 技術マネージメントおよび技術革新管理