Fitting a psychometric function to price judgments: An analysis of consumers' judgments for discounted prices

研究成果: Review article査読

抄録

We examined a psychometric function of price judgment, comparing the mental ruler model, which predicted inverted S-shaped psychometric function, with a power function. Subjects, 102 citizens living in Japan, were asked to rate satisfaction with specified discounted prices. Analysis indicated that predictions of the mental ruler model gave a better fit than those of the power function.

本文言語English
ページ(範囲)223-228
ページ数6
ジャーナルPerceptual and motor skills
101
1
DOI
出版ステータスPublished - 2005 8

ASJC Scopus subject areas

  • Experimental and Cognitive Psychology
  • Sensory Systems

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