Global Sourcing of Services and Market Performance: An Empirical Investigation

Masaaki Kotabe, Janet Y. Murray, Rajshekhar G. Javalgi

研究成果: Article査読

70 被引用数 (Scopus)

抄録

Global procurement of services has received an increasing amount of managerial attention in recent years. Service firms seem to have begun sourcing some of their activities from abroad in much the same way that manufacturing firms have outsourced in the past 30 years. However, little is known about the performance implications of a service sourcing strategy. This study applies, with appropriate modifications, a global components/finished goods sourcing strategy framework to the service sector. It also tests hypotheses relating service firms' global sourcing strategy to their market performance.

本文言語English
ページ(範囲)10-31
ページ数22
ジャーナルJournal of International Marketing
6
4
DOI
出版ステータスPublished - 1998
外部発表はい

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • マーケティング

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