Global sourcing strategy and sustainable competitive advantage

Masaaki Kotabe*, Janet Y. Murray

*この研究の対応する著者

研究成果: Article査読

234 被引用数 (Scopus)

抄録

Global sourcing strategy has been one of the most hotly debated management trends in the last 20 years. In its early years, global sourcing was examined mostly from "in-house" development and procurement perspectives; and in the last several years, research focus has shifted to "outsourcing" activities. Along with this shift from internal to external focus on global sourcing, many researchers and business practitioners have applied a core competency argument to justify increased levels of outsourcing activities on a global basis. Although the beneficial aspects of outsourcing are assumed in most cases, no consensus exists in reality as to the effect of outsourcing. Furthermore, the increased instability of the exchange rate environment in the last several years has also led to increased difficulties in managing globally scattered operations that were once fashionable in the 1980s-90s under the rubric of global strategy. In this article, the authors explore potential limitations and negative consequences of outsourcing strategy on a global scale.

本文言語English
ページ(範囲)7-14
ページ数8
ジャーナルIndustrial Marketing Management
33
1
DOI
出版ステータスPublished - 2004 1月
外部発表はい

ASJC Scopus subject areas

  • マーケティング

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