Hair-color matching and self-concept: An exploratory study on japanese women

Chihiro Saegusa, Katsumi Watanabe

研究成果: Conference contribution

抄録

Impression managements with fashion, cosmetics, hairstyle and hair-color etc. are omnipresent. Matching to the self-concept is the primary factor in impression managements. In the current research, we examined how hair-color matching evaluation would correlate with one's intended impressions to others and how the matching of hair-color might affect the self-perception in Japanese women. Results indicated that: 1) Hair-color matching evaluation by oneself was related to the one's intended impressions. 2) The colors that were thought to be matched to oneself were evaluated as socially desirable and interpersonally likeable. Thus, Japanese women want to make them appear "socially acceptable" and it is an important criterion for hair-color matching evaluation. This is consistent with the idea that motivation of managing impressions is to convey one's social roles in communities.

本文言語English
ホスト出版物のタイトルProceedings - 2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013
ページ289-292
ページ数4
DOI
出版ステータスPublished - 2013
外部発表はい
イベント2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013 - Tokyo, Japan
継続期間: 2013 7 52013 7 7

出版物シリーズ

名前Proceedings - 2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013

Other

Other2013 International Conference on Biometrics and Kansei Engineering, ICBAKE 2013
CountryJapan
CityTokyo
Period13/7/513/7/7

ASJC Scopus subject areas

  • Biotechnology

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