Historical and psychological perspectives of the erotic appeal in advertising

Juliann Sivulka*


研究成果: Chapter

3 被引用数 (Scopus)


Sexual images in advertising and throughout the media define what is sexy and, more important, who is sexy. To begin with, sex in advertising in the mass media is almost entirely heterosexist; lesbian, gay, or bisexual sex is rarely even implied in the mainstream media. In the world of advertising, only young people have sex. Not only are young women valued only for their sexuality, but the rest of us end up in a culture arrested in adolescence, surrounded by teenage fantasies of sex and romance, a culture that idealizes the very things that make real intimacy impossible, impulsive gratification, narcissism, distance and disconnection, romanticism, and eternal youth. The adolescent attitude towards sex is further reflected and reinforced by all the ads that turn sex into a dirty joke. According to one sex therapist, ‘Sexual boredom is the most pandemic dysfunction in this country’.

ホスト出版物のタイトルSex in Advertising
ホスト出版物のサブタイトルPerspectives on the Erotic Appeal
出版社Taylor and Francis
ISBN(印刷版)0805841180, 9780805841176
出版ステータスPublished - 2014 1 1

ASJC Scopus subject areas

  • 経済学、計量経済学および金融学(全般)
  • ビジネス、管理および会計(全般)


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