Host residents’ role in sporting events: The city image perspective

Daichi Oshimi*, Munehiko Harada

*この研究の対応する著者

研究成果査読

29 被引用数 (Scopus)

抄録

The purpose of this study was to identify the antecedent and outcome variables of host city image perceptions, and to analyze how these perceptions impact behavioral intentions from the residents’ viewpoint. To this end, the authors constructed a structural model, distributed questionnaires to residents in Saitama City for the Tour de France Saitama Criterium held in Japan from 2014 to 2016, and collected 636 usable responses. The results verified that the fit between host city and sporting event is a useful antecedent variable of city image. Furthermore, place attachment to host city was identified as an outcome variable. Development of these two variables could benefit behavioral intentions, suggesting that residents play an important role in sporting event development. In addition, the authors found that hosting a sporting event leads to place attachment among residents through fit between host city and sporting event and city image perceptions. Thus, hosting a sporting event has two potential impacts—one each on the event organizer and the host city—from the residents’ viewpoint. It benefits the organizers by developing the residents’ behavioral intentions and has a social impact on the host city through an enhancement in their place attachment.

本文言語English
ページ(範囲)263-275
ページ数13
ジャーナルSport Management Review
22
2
DOI
出版ステータスPublished - 2019 4

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • 観光事業、レジャーおよびホスピタリティ管理
  • 戦略と経営
  • 組織的行動および人的資源管理
  • 経営科学およびオペレーションズ リサーチ
  • マーケティング

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