How previous choice affects decision attribute weights: a field survey

Tsuyoshi Hatori, Satoshi Fujii, Kazuhisa Takemura

研究成果: Article査読

1 被引用数 (Scopus)

抄録

The objective of this study was to examine the effects of people’s prior choice making on their weights of decision attributes. According to theories on post-decision processes, preferences are likely to be reconstructed in line with a preceding choice. The present study hypothesized that preferences are constructed so that superior (inferior) attributes of a chosen alternative are weighted higher (lower) than before. This hypothesis was tested in a field survey of university students in Japan. The data supported the hypothesis that the weights of the superior (inferior) attributes of the chosen alternative increased (decreased) as time passed since the decision was made. This result suggests the validity of the causal relationship in which choice shapes preference, which is the reverse of what is generally assumed in decision research.

本文言語English
ページ(範囲)477-487
ページ数11
ジャーナルBehaviormetrika
44
2
DOI
出版ステータスPublished - 2017 7 1

ASJC Scopus subject areas

  • 分析
  • 応用数学
  • 臨床心理学
  • 実験心理学および認知心理学

フィンガープリント

「How previous choice affects decision attribute weights: a field survey」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル