How to motivate people to use internet at home: Understanding the psychology of non-active users

Momoko Nakatani, Takehiko Ohno, Ai Nakane, Akinori Komatsubara, Shuji Hashimoto

研究成果: Conference contribution

3 被引用数 (Scopus)

抄録

Although many Internet services exist that can raise our quality of life, there are still many non-active users who cannot fully enjoy the convenience of the Internet and its potential even when they have computers in the home. To deeply understand this failure to use the Internet, we conducted a field study, and arrived at an integrated model depicting the psychology of active/non-active computer users. Our model enables us to understand the psychology of the users and the external factors affecting them and sheds light on how non-active users are stuck in a negative loop. Users that received a support service designed on our model dramatically changed their attitude and started to use the service actively.

本文言語English
ホスト出版物のタイトルAPCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction
ページ259-268
ページ数10
DOI
出版ステータスPublished - 2012 10 4
イベント10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012 - Matsue-city, Shimane, Japan
継続期間: 2012 8 282012 8 31

出版物シリーズ

名前APCHI'12 - Proceedings of the 2012 Asia Pacific Conference on Computer-Human Interaction

Conference

Conference10th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2012
CountryJapan
CityMatsue-city, Shimane
Period12/8/2812/8/31

ASJC Scopus subject areas

  • Human-Computer Interaction

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