Human behavior guidance methods in distributed virtual shopping malls

Yuta Matsushima, Kota Gushima, Tatsuo Nakajima

研究成果: Conference contribution

抄録

In this paper, we report a prototype service on a human behavior guidance method in distributed virtual shopping malls. The prototype service is to investigate whether it is possible to alter a customer’s interest in the target store by displaying advertisements of alternative stores while guiding the customer to the target store. Behavioral economics theory suggests that people generally do not choose those stores when multiple alternative stores other than the intended target store are advertised at the same time. Therefore, when approaching the actual store, displaying the advertisement for an alternative store makes the store more attractive and increases the possibility of its selection. Then, the study examines the effects of the prototype service to validate the opportunities of virtualization technologies in our future daily lives.

本文言語English
ホスト出版物のタイトルLifeTech 2021 - 2021 IEEE 3rd Global Conference on Life Sciences and Technologies
出版社Institute of Electrical and Electronics Engineers Inc.
ページ195-197
ページ数3
ISBN(電子版)9781665418751
DOI
出版ステータスPublished - 2021 3 9
イベント3rd IEEE Global Conference on Life Sciences and Technologies, LifeTech 2021 - Nara, Japan
継続期間: 2021 3 92021 3 11

出版物シリーズ

名前LifeTech 2021 - 2021 IEEE 3rd Global Conference on Life Sciences and Technologies

Conference

Conference3rd IEEE Global Conference on Life Sciences and Technologies, LifeTech 2021
国/地域Japan
CityNara
Period21/3/921/3/11

ASJC Scopus subject areas

  • 生体医工学
  • 健康情報学
  • 健康(社会科学)
  • 生化学
  • 人工知能
  • コンピュータ サイエンスの応用

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