Human detection of cultural differences in pictogram interpretations

Heeryon Cho, Toru Ishida, Naomi Yamashita, Tomoko Koda, Toshiyuki Takasaki

研究成果: Conference contribution

6 被引用数 (Scopus)

抄録

Findings on how humans detect cultural differences in cultural pictogram interpretations are reported. An answer web survey was conducted in the United and Japan to collect U.S.-Japan pictogram. Thirty U.S.-Japan pictogram interpretations used as stimuli for human cultural difference study. Three U.S. subjects and three Japanese participated in the study to assess the degree of differences in the thirty pictogram interpretations in the questionnaire. Post-questionnaire interviews conducted to elucidate the reasons behind the human difference detection. The following factors were when humans detect cultural differences in cultural pictogram interpretations: (i) similar or interpretations in the two countries, (ii) or ranking of the interpretations, (iii) or variance of semantics within one country's, (iv) presence of proper nouns (e.g. country ), and (v) positive or negative connotation in the interpretations.

本文言語English
ホスト出版物のタイトルProceedings of the 2009 ACM SIGCHI International Workshop on Intercultural Collaboration, IWIC'09
ページ165-174
ページ数10
DOI
出版ステータスPublished - 2009 7 23
外部発表はい
イベント2009 ACM SIGCHI International Workshop on Intercultural Collaboration, IWIC'09 - Palo Alto, CA, United States
継続期間: 2009 2 202009 2 21

出版物シリーズ

名前Proceedings of the 2009 ACM SIGCHI International Workshop on Intercultural Collaboration, IWIC'09

Conference

Conference2009 ACM SIGCHI International Workshop on Intercultural Collaboration, IWIC'09
CountryUnited States
CityPalo Alto, CA
Period09/2/2009/2/21

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Software

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