ID3P: Iterative data-driven development of persona based on quantitative evaluation and revision

Yasuhiro Watanabe*, Hironori Washizaki, Kiyoshi Honda, Yuki Noyori, Yoshiaki Fukazawa, Aoi Morizuki, Hiroyuki Shibata, Kentaro Ogawa, Mikako Ishigaki, Satiyo Shiizaki, Teppei Yamaguchi, Tomoaki Yagi

*この研究の対応する著者

研究成果: Conference contribution

12 被引用数 (Scopus)

抄録

Personas are fictional characters used to understand users' requirements. Many researchers have proposed persona development methods from quantitative data (data-driven personas development). However, it is not assumed that personas in these works are used continuously and these personas cannot reflect on unpredictable changes in users. It is difficult to plan reliable strategies in a web service because users' preference dynamically changes. To develop more suitable personas for decision-making in a web service, this paper proposes Iterative Data-Driven Development of Personas (ID3P). In particular, to detect an unpredictable change in users' characteristics, our proposal includes an iterative process where the personas are quantitatively evaluated and revised in each iteration. Moreover, it provides a quantitative evaluation of business strategies based on GQM+Strategies and personas. To verify our proposal, we applied it to Yahoo! JAPAN's web service called Netallica.

本文言語English
ホスト出版物のタイトルProceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017
出版社Institute of Electrical and Electronics Engineers Inc.
ページ49-55
ページ数7
ISBN(電子版)9781538640395
DOI
出版ステータスPublished - 2017 6 28
イベント10th IEEE/ACM International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017 - Buenos Aires, Argentina
継続期間: 2017 5 23 → …

出版物シリーズ

名前Proceedings - 2017 IEEE/ACM 10th International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017

Other

Other10th IEEE/ACM International Workshop on Cooperative and Human Aspects of Software Engineering, CHASE 2017
国/地域Argentina
CityBuenos Aires
Period17/5/23 → …

ASJC Scopus subject areas

  • 技術マネージメントおよび技術革新管理
  • 組織的行動および人的資源管理
  • ソフトウェア
  • 社会心理学

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