Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty

B. Frank, D. C. Wimalachandra

研究成果: Conference contribution

抄録

To help understand consumer reactions to risks of product contamination caused by national disasters, this article studies radioactive contamination caused by the 2011 nuclear accident in Japan. Purchase situations confront consumers with products manufactured at production sites near contaminated regions of Japan. Consumers may either reduce their purchases of such products to protect their health, or increase their purchases to support suffering Japanese regions. Based on consumer data from Japan, Ecuador, Bolivia, and Sri Lanka, this article illuminates the influence of knowledge, information sources, past experience, and personal characteristics on purchase decisions. Consumers indeed reduce or increase their purchases as a response to the risk of radioactive contamination. While health risk estimates, past experience with natural disasters, and the country of residence most strongly influence this purchase decision, media reports and past opposition to radioactivity most strongly influence health risk estimates. Estimates of radioactivity levels are not influential.

本文言語English
ホスト出版物のタイトルIEEE International Conference on Industrial Engineering and Engineering Management
出版社IEEE Computer Society
ページ1535-1539
ページ数5
ISBN(電子版)9781479909865
DOI
出版ステータスPublished - 2014 11月 18
外部発表はい
イベント2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 - Bangkok, Thailand
継続期間: 2013 12月 102013 12月 13

出版物シリーズ

名前IEEE International Conference on Industrial Engineering and Engineering Management
ISSN(印刷版)2157-3611
ISSN(電子版)2157-362X

Conference

Conference2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013
国/地域Thailand
CityBangkok
Period13/12/1013/12/13

ASJC Scopus subject areas

  • ビジネス、管理および会計(その他)
  • 産業および生産工学
  • 安全性、リスク、信頼性、品質管理

フィンガープリント

「Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル