Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty

B. Frank, D. C. Wimalachandra

研究成果: Conference contribution

抜粋

To help understand consumer reactions to risks of product contamination caused by national disasters, this article studies radioactive contamination caused by the 2011 nuclear accident in Japan. Purchase situations confront consumers with products manufactured at production sites near contaminated regions of Japan. Consumers may either reduce their purchases of such products to protect their health, or increase their purchases to support suffering Japanese regions. Based on consumer data from Japan, Ecuador, Bolivia, and Sri Lanka, this article illuminates the influence of knowledge, information sources, past experience, and personal characteristics on purchase decisions. Consumers indeed reduce or increase their purchases as a response to the risk of radioactive contamination. While health risk estimates, past experience with natural disasters, and the country of residence most strongly influence this purchase decision, media reports and past opposition to radioactivity most strongly influence health risk estimates. Estimates of radioactivity levels are not influential.

元の言語English
ホスト出版物のタイトルIEEE International Conference on Industrial Engineering and Engineering Management
出版者IEEE Computer Society
ページ1535-1539
ページ数5
ISBN(電子版)9781479909865
DOI
出版物ステータスPublished - 2014 11 18
外部発表Yes
イベント2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 - Bangkok, Thailand
継続期間: 2013 12 102013 12 13

出版物シリーズ

名前IEEE International Conference on Industrial Engineering and Engineering Management
ISSN(印刷物)2157-3611
ISSN(電子版)2157-362X

Conference

Conference2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013
Thailand
Bangkok
期間13/12/1013/12/13

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

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  • これを引用

    Frank, B., & Wimalachandra, D. C. (2014). Implications of radioactive contamination near production sites for product quality-related risk perceptions and customer loyalty. : IEEE International Conference on Industrial Engineering and Engineering Management (pp. 1535-1539). [6962667] (IEEE International Conference on Industrial Engineering and Engineering Management). IEEE Computer Society. https://doi.org/10.1109/IEEM.2013.6962667