An investigation based on 16 actual cases showed that the use of intermediaries with a good understanding of customers can improve communication between researchers and customers, thereby leading to the creation of new market concepts. The use of such consultants can overcome the problem of direct communication between researchers and customers due to the differences in the languages they use. It also showed that researchers who receive more input from consultants are more successful in developing technologies that solve customer problems and that researchers who understand the essential value of a technology are more likely to apply it to other business areas. (c) 2006 PICMET.
|ホスト出版物のタイトル||Portland International Conference on Management of Engineering and Technology|
|出版ステータス||Published - 2006|
|イベント||PICMET '06 - Technology Management for the Global Future - Istanbul|
継続期間: 2006 7月 8 → 2006 7月 13
|Other||PICMET '06 - Technology Management for the Global Future|
|Period||06/7/8 → 06/7/13|
ASJC Scopus subject areas