Improved market-creation R & D management through researcher-consultant collaboration

Yuji Miyashita, Yuriko Sawatani, Kiyoshi Niwa

研究成果: Conference contribution

1 引用 (Scopus)

抜粋

An investigation based on 16 actual cases showed that the use of intermediaries with a good understanding of customers can improve communication between researchers and customers, thereby leading to the creation of new market concepts. The use of such consultants can overcome the problem of direct communication between researchers and customers due to the differences in the languages they use. It also showed that researchers who receive more input from consultants are more successful in developing technologies that solve customer problems and that researchers who understand the essential value of a technology are more likely to apply it to other business areas. (c) 2006 PICMET.

元の言語English
ホスト出版物のタイトルPortland International Conference on Management of Engineering and Technology
ページ663-667
ページ数5
2
DOI
出版物ステータスPublished - 2006
外部発表Yes
イベントPICMET '06 - Technology Management for the Global Future - Istanbul
継続期間: 2006 7 82006 7 13

Other

OtherPICMET '06 - Technology Management for the Global Future
Istanbul
期間06/7/806/7/13

ASJC Scopus subject areas

  • Management of Technology and Innovation

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  • これを引用

    Miyashita, Y., Sawatani, Y., & Niwa, K. (2006). Improved market-creation R & D management through researcher-consultant collaboration. : Portland International Conference on Management of Engineering and Technology (巻 2, pp. 663-667). [4077443] https://doi.org/10.1109/PICMET.2006.296600