Improved market-creation R & D management through researcher-consultant collaboration

Yuji Miyashita*, Yuriko Sawatani, Kiyoshi Niwa

*この研究の対応する著者

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

An investigation based on 16 actual cases showed that the use of intermediaries with a good understanding of customers can improve communication between researchers and customers, thereby leading to the creation of new market concepts. The use of such consultants can overcome the problem of direct communication between researchers and customers due to the differences in the languages they use. It also showed that researchers who receive more input from consultants are more successful in developing technologies that solve customer problems and that researchers who understand the essential value of a technology are more likely to apply it to other business areas. (c) 2006 PICMET.

本文言語English
ホスト出版物のタイトルPortland International Conference on Management of Engineering and Technology
ページ663-667
ページ数5
2
DOI
出版ステータスPublished - 2006
外部発表はい
イベントPICMET '06 - Technology Management for the Global Future - Istanbul
継続期間: 2006 7月 82006 7月 13

Other

OtherPICMET '06 - Technology Management for the Global Future
CityIstanbul
Period06/7/806/7/13

ASJC Scopus subject areas

  • 技術マネージメントおよび技術革新管理

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