Influence of Retweeting on the Behaviors of Social Networking Service Users

Yizhou Yan*, Fujio Toriumi, Toshiharu Sugawara

*この研究の対応する著者

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

Retweeting is a featured mechanism of some social media platforms such as Twitter, Facebook, and Weibo. Users share articles with friends or followers by reposting a tweet. However, the ways in which retweeting affects the dominant behaviors of users is still unclear. Therefore, we investigate the influence of retweeting on the behaviors of social media users from a networked, game theoretic perspective; in other words, we attempt to clarify the ways in which the presence of a retweeting mechanism in social media promotes or diminishes the willingness of users toward posting articles and commenting. We propose a retweet reward game model that has been derived by adding a retweeting mechanism to a reward game, which is a simple social networking service model. Subsequently, we conduct some simulation-based experiments to understand the effects of retweeting on the behaviors of users. We observe that users are motivated to post new articles if there is a retweeting mechanism. Furthermore, agents in dense networks are motivated to comment on the articles posted by others because articles spread widely among users, and thus, users can be incentivized to post articles.

本文言語English
ホスト出版物のタイトルComplex Networks and Their Applications IX - Volume 1, Proceedings of the Ninth International Conference on Complex Networks and Their Applications COMPLEX NETWORKS 2020
編集者Rosa M. Benito, Chantal Cherifi, Hocine Cherifi, Esteban Moro, Luis Mateus Rocha, Marta Sales-Pardo
出版社Springer Science and Business Media Deutschland GmbH
ページ671-682
ページ数12
ISBN(印刷版)9783030653460
DOI
出版ステータスPublished - 2021
イベント9th International Conference on Complex Networks and Their Application, COMPLEX NETWORKS 2020 - Madrid, Spain
継続期間: 2020 12 12020 12 3

出版物シリーズ

名前Studies in Computational Intelligence
943
ISSN(印刷版)1860-949X
ISSN(電子版)1860-9503

Conference

Conference9th International Conference on Complex Networks and Their Application, COMPLEX NETWORKS 2020
国/地域Spain
CityMadrid
Period20/12/120/12/3

ASJC Scopus subject areas

  • 人工知能

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