Quality measured and evaluated based on organization-specific quality models cannot be compared to the quality of other software products. To alleviate this problem, ISO/IEC defined international standards called the SQuaRE (Systems and software Quality Requirements and Evaluation) series for comprehensive quality measurement and evaluation, however, these standards include ambiguous measurements, making them difficult to apply. Herein an initial comprehensive quality measurement framework, which includes a clear measurement plan based on ISO/IEC 25022 and 25023, is proposed. A case study confirms the usefulness of the framework. As future work, we will introduce the framework to various domains. And then, we revise and refine measurements and evaluation plans to improve feasibility and usefulness.