International Marketing Review 6,5 Assessing the Shift in Global Market Share of US Multinationals

Masaaki Kotabe*

*この研究の対応する著者

研究成果: Article査読

3 被引用数 (Scopus)

抄録

Based on the US Department of Commerce survey data of US direct investment abroad for 1977 and 1985 (US Department of Commerce 1981 and 1987, respectively), this study examines the shift of global market share of US multinational manufacturing firms for the 1977-1985 period. Consolidated global market shares of US multinationals for 26 industries are estimated for 1977 and for 1985. The shift in their global market share will be analysed from a perspective of three alternative, if not independent, strategic thrusts: namely, home market orientation, export orientation, and foreign production orientation.

本文言語English
ジャーナルInternational Marketing Review
6
5
DOI
出版ステータスPublished - 1989 5月
外部発表はい

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • マーケティング

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