Managerial characteristic and customer experience at the long-standingcompany of kyoto inn Tawaraya

Yusuke Irisawa, Shin'Ya Nagasawa

研究成果: Article査読

2 被引用数 (Scopus)

抄録

This study aims to analyze the relation between managerial characteristicsand customer experience for the long-standing company. Based on Tawaraya's case,this study conducts analyses from the perspective of building customerexperience, and also examines managerial characteristics to build customerexperience. Based on analysis using strategic experience modules, strategicimplementation of such customer experiences and the five customer experiencesmanagement frameworks, Tawaraya forms customer experiences in extraordinaryspaces and maintains and manages created customer experiences by providingcustomer service through hospitality based on Kyoto culture. ICIC International

本文言語English
ページ(範囲)511-516
ページ数6
ジャーナルICIC Express Letters
4
2
出版ステータスPublished - 2010 4 1

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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