Market foreclosure and vertical merger: A case study of the vertical merger between Turner Broadcasting and Time Warner

Ayako Suzuki*

*この研究の対応する著者

研究成果: Article査読

22 被引用数 (Scopus)

抄録

We employ an event-study methodology, the event being the vertical merger between Time Warner and Turner Broadcasting, distribution and programming, respectively, in the cable television industry. We assess the effects of the merger on final prices, subscriptions, and carriage and marketing decisions of Time Warner. The analysis finds several interesting facts. First, foreclosure in Time Warner markets following the merger is observed for the rival channels that are not integrated with any cable distributors. Second, the Turner Broadcasting channels that increased market shares because of this merger appeared to be foreclosed by Time Warner prior to the merger. The preference for own channels by Time Warner persisted, despite a lower quality of channel bundles in its markets; efficiency gains from the merger were not passed on to consumers.

本文言語English
ページ(範囲)532-543
ページ数12
ジャーナルInternational Journal of Industrial Organization
27
4
DOI
出版ステータスPublished - 2009 7月

ASJC Scopus subject areas

  • 労使関係
  • 航空宇宙工学
  • 経済学、計量経済学
  • 経済学、計量経済学および金融学(その他)
  • 戦略と経営
  • 産業および生産工学

フィンガープリント

「Market foreclosure and vertical merger: A case study of the vertical merger between Turner Broadcasting and Time Warner」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル