Marketability of long life products

Shin'ya Nagasawa*, Pi Ju Tsai

*この研究の対応する著者

研究成果: Conference contribution

抄録

This study examines the marketability of long life products. We selected furniture, motorcycle, automobile, and refrigerator as study subject, used Evaluation Grid Method, AHP and conjoint analysis to clarify whether "long life" is an attractive purchasing factor. According to the result of analysis, it is understood that although consumer acceptance of long life products is not very high, it is promising to sale to segments that prefer these. It is also clarified that long life product must have reasonable price and good design.

本文言語English
ホスト出版物のタイトルProceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005
ページ30-37
ページ数8
DOI
出版ステータスPublished - 2005
イベント4th International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005 - Tokyo, Japan
継続期間: 2005 12 122005 12 14

出版物シリーズ

名前Proceedings - Fourth International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005
2005

Conference

Conference4th International Symposium on Environmentally Conscious Design and Inverse Manufacturing, Eco Design 2005
国/地域Japan
CityTokyo
Period05/12/1205/12/14

ASJC Scopus subject areas

  • 工学(全般)

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