Marketing analysis on apparel based on neural network

J. Watada, M. Arisawa, K. Matumura, F. Nawata

研究成果: Article査読

1 被引用数 (Scopus)

抄録

In this paper a neural network model is proposed which can, by cluster analysis, classify consumer behaviour with regard to clothing according to the attributes and tastes of consumers, in the same way as an experienced fashion expert would, and with the same degree of success.

本文言語English
ページ(範囲)508-513
ページ数6
ジャーナルJournal of the Japan Research Association for Textile End-Uses
33
9
出版ステータスPublished - 1992
外部発表はい

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Materials Science (miscellaneous)

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