Nissan: From the brink of bankruptcy

Merieke Stevens, Takahiro Fujimoto

研究成果: Chapter

2 被引用数 (Scopus)

抄録

Nissan was founded in 1933 and became a globally competitive automobile producer during the 1960s. In 2006 Nissan had a global workforce of 186,336 employees and sold close to 3.5 million vehicles worldwide, produced at production sites in eighteen different countries. This chapter provides an overview of the period 1994-2007 which arguably has been one of the most eventful episodes in Nissan’s history. Finding itself on the brink of bankruptcy, Nissan took the bold step of entering an alliance with Renault in 1998, and placed far-reaching managerial power in the hands of its European partner.

本文言語English
ホスト出版物のタイトルThe Second Automobile Revolution
ホスト出版物のサブタイトルTrajectories of the World Carmakers in the 21st Century
出版社Palgrave Macmillan
ページ95-111
ページ数17
ISBN(電子版)9780230236912
ISBN(印刷版)9780230219717
DOI
出版ステータスPublished - 2009 1 1
外部発表はい

ASJC Scopus subject areas

  • 経済学、計量経済学および金融学(全般)
  • ビジネス、管理および会計(全般)

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