On Effects of Changing Multi-attribute Table Design on Decision Making: An Eye-Tracking Study

Takashi Ideno*, Masahiro Morii, Kazuhisa Takemura, Mitsuhiro Okada

*この研究の対応する著者

研究成果

抄録

Information tables are often used for decision making. This study considers multi-attribute table designs from a diagrammatic perspective. We used two experiments to show how the decision-making strategies and performance are changed based on table design changes, using the eye-tracking method. We employed a multi-attribute catalog table with alternatives presented along the horizontal axis and attributes along the vertical axis in Experiment 1 and the opposite layout in Experiment 2. In each experiment, we used four different types of representations of the attribute values, and these values were restricted to two levels for comparison with previous works. The four types used were: (i) numerical representations, (ii) textual representations, (iii) black-and-white representations with black representing better values, and (iv) black-and-while representations with white representing better values. Our results suggest, among others, that (1) placing the alternatives along the vertical axis makes the table easier to decide in comparison to the opposite layout, and that (2) the two-stage decision strategy is taken with numerical representations and textual representations, while a single stage strategy is taken with the black-and-white representations. We also showed how the graphic black-and-white representations made decision-making easier, and how the order changes of alternatives and of attributes of a table influenced decision makers’ decision.

本文言語English
ホスト出版物のタイトルDiagrammatic Representation and Inference - 11th International Conference, Diagrams 2020, Proceedings
編集者Ahti-Veikko Pietarinen, Peter Chapman, Leonie Bosveld-de Smet, Valeria Giardino, James Corter, Sven Linker
出版社Springer
ページ365-381
ページ数17
ISBN(印刷版)9783030542481
DOI
出版ステータスPublished - 2020
イベント11th International Conference on the Theory and Application of Diagrams, Diagrams 2020 - Tallinn, Estonia
継続期間: 2020 8 242020 8 28

出版物シリーズ

名前Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
12169 LNAI
ISSN(印刷版)0302-9743
ISSN(電子版)1611-3349

Conference

Conference11th International Conference on the Theory and Application of Diagrams, Diagrams 2020
国/地域Estonia
CityTallinn
Period20/8/2420/8/28

ASJC Scopus subject areas

  • 理論的コンピュータサイエンス
  • コンピュータ サイエンス(全般)

フィンガープリント

「On Effects of Changing Multi-attribute Table Design on Decision Making: An Eye-Tracking Study」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル