Overcoming informal trade barriers among Japanese intermediaries: An attitudinal assessment

Kenneth C. Gehrt, Sherry Lotz, Soyeon Shim, Tomoaki Sakano, Naoto Onzo

研究成果: Article査読

4 被引用数 (Scopus)

抄録

Access to foreign markets is increasingly critical to the U.S. as global competition increases. Past efforts by the U.S. to penetrate the Japanese market have often focused on overcoming formal trade barriers including tariffs, quotas, and product standards. Although this form of intervention has enjoyed success, limited effort has been devoted to analyzing informal trade barriers. This study examines informal trade barriers in terms of the attitudes of Japanese distributors toward U.S. products. The study focuses on a product-market for which Japan is the leading single-country importer for the U.S.: fruit. Recent inroads into the Japanese market by other countries have eroded the position of the U.S. This erosion will continue unless U.S. exporters can develop appropriate strategies based on sound market intelligence.

本文言語English
ページ(範囲)53-63
ページ数11
ジャーナルAgribusiness
21
1
DOI
出版ステータスPublished - 2005 12

ASJC Scopus subject areas

  • 食品科学
  • 地理、計画および開発
  • 動物科学および動物学
  • 農業および作物学
  • 経済学、計量経済学

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