Persuasive power in groups: The influence of group feedback and individual comparison feedback on energy consumption behavior

Cees Midden, Jaap Ham, Mieke Kleppe, Hiroaki Kimura, Tatsuo Nakajima

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

In this paper we argue that energy conservation is largely a group phenomenon requiring group interventions to achieve change. Persuasive technology can help to provide these interventions. The present study explores the influence of group feedback and individual comparative feedback on energy consumption using an experimental simulation paradigm. To account for cultural differences in group orientation and the power of group feedback, two studies were conducted, one in the Netherlands and one in Japan, in which groups of participants received feedback on everyday tasks. As expected, Dutch participants saved more energy when individual comparison feedback was present, but not the Japanese participants. In contrast, as expected, group feedback caused Japanese participants to save more energy. Providing solely group feedback did not promote energy saving in the Netherlands. Group feedback made the Dutch save more energy only in combination with individual comparison feedback. These results suggest that persuasive technology can employ the power of feedback as a group intervention, but that relevant cultural orientations are crucial.

本文言語English
ホスト出版物のタイトルProceedings of the 6th International Conference on Persuasive Technology
ホスト出版物のサブタイトル"Persuasive Technology and Design: Enhancing Sustainability and Health", PERSUASIVE 2011
DOI
出版ステータスPublished - 2011 12月 1
イベント6th International Conference on Persuasive Technology: "Persuasive Technology and Design: Enhancing Sustainability and Health", PERSUASIVE 2011 - Columbus, OH, United States
継続期間: 2011 6月 22011 6月 5

出版物シリーズ

名前ACM International Conference Proceeding Series

Conference

Conference6th International Conference on Persuasive Technology: "Persuasive Technology and Design: Enhancing Sustainability and Health", PERSUASIVE 2011
国/地域United States
CityColumbus, OH
Period11/6/211/6/5

ASJC Scopus subject areas

  • ソフトウェア
  • 人間とコンピュータの相互作用
  • コンピュータ ビジョンおよびパターン認識
  • コンピュータ ネットワークおよび通信

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