Pricing for IP broadcast service based on price elasticity

Kyoko Yamori*, Hiroshi Bessho, Yoshiaki Tanaka

*この研究の対応する著者

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

Recently, there is a remarkable growth in IP broadcast services. There are time-based and flat-rate pricing methods, and there are issues obtaining the optimal viewing price depending on the pricing methods and services provided. An optimal viewing price should exist for IP broadcast services based on several viewpoints such as maximizing the revenue of IP broadcast service provider, maximizing network efficiency, maximizing user's utility, etc. The purpose of this paper is to clarify the optimal viewing price based on maximizing the revenue of IP broadcast service provider. Two kinds of pricing methods, time-based pricing and flat-rate pricing, and three kinds of price elasticity are considered for VOD type IP broadcast service. The relation between revenue and viewing price for each method and each price elasticity are shown. From simulation results, the optimal viewing price that maximizes the revenue of IP broadcast service provider is obtained.

本文言語English
ホスト出版物のタイトル2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT
ページ166-171
ページ数6
DOI
出版ステータスPublished - 2008 11 28
イベント2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT - Bandos Island, Maldives
継続期間: 2008 4 222008 4 24

出版物シリーズ

名前2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT

Conference

Conference2008 7th Asia-Pacific Symposium on Information and Telecommunication Technologies, APSITT
国/地域Maldives
CityBandos Island
Period08/4/2208/4/24

ASJC Scopus subject areas

  • コンピュータ ネットワークおよび通信
  • 情報システム

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