Product innovation of shinzaburo hanpu and regional characteristic of Kyoto

Yusuke Irisawa*, Shin'ya Nagasawa

*この研究の対応する著者

研究成果: Article査読

3 被引用数 (Scopus)

抄録

There is a new company "Ichizawa Hanpu Kougyo" in Kyoto, which was born by their family troubles. As a result, a new brand called "Shinzaburo Hanpu" was born. Though this manufacturing company manages only a channel in Kyoto, it has gained national popularity. So, we have thought that it makes for the elaborate fabrication of this company to create the customer value with "a standing for the customer" and "a standing for manufacturing." This study aims to analyze the essence of "Shinzaburo Hanpu" brand from the perspective of the relation between its product innovation competence and innovation, based on the viewpoint that Mr. Shinzaburo Ichizawa is the essence of manufacturing for former Ichizawa Hanpu Kougyo and Ichizawa Shinzaburo Hanpu. In "Shinzaburo Hanpu" case, we have examined the relation of the product innovation in the region of Kyoto.

本文言語English
ページ(範囲)418-424
ページ数7
ジャーナルJournal of Advanced Computational Intelligence and Intelligent Informatics
15
4
DOI
出版ステータスPublished - 2011 6月

ASJC Scopus subject areas

  • 人間とコンピュータの相互作用
  • コンピュータ ビジョンおよびパターン認識
  • 人工知能

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