Promoting consumer products with fictional stories

Mizuki Sakamoto, Tatsuo Nakajima, Sayaka Akioka

研究成果

抄録

Our everyday consumer lifestyle has been enhanced by embedding stories in our daily life. The stories define the meaning of an artifact appeared in them. In Japan, promoting consumer products with fictional animation stories is recently very common. We believe that analyzing the stories gives us useful insights to design future ambient intelligent services that integrate virtual and real worlds. This paper discusses the analysis of several product promotions that use fictional Japanese animation movies, and presents guidelines for successful promotions. The insights presented in the paper are effective for designing future product promotions.

本文言語English
ホスト出版物のタイトルHCI International 2013 - Posters' Extended Abstracts - International Conference, HCI International 2013, Proceedings
出版社Springer Verlag
ページ719-723
ページ数5
PART I
ISBN(印刷版)9783642394720
DOI
出版ステータスPublished - 2013 1 1
イベント15th International Conference on Human-Computer Interaction, HCI International 2013 - Las Vegas, NV, United States
継続期間: 2013 7 212013 7 26

出版物シリーズ

名前Communications in Computer and Information Science
番号PART I
373
ISSN(印刷版)1865-0929

Conference

Conference15th International Conference on Human-Computer Interaction, HCI International 2013
国/地域United States
CityLas Vegas, NV
Period13/7/2113/7/26

ASJC Scopus subject areas

  • コンピュータ サイエンス(全般)
  • 数学 (全般)

フィンガープリント

「Promoting consumer products with fictional stories」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル