Re-evaluating the beijing olympic fuwa mascots in the circuit of culture

Yiyin Ding*, Lee A. Thompson

*この研究の対応する著者

研究成果: Article査読

抄録

This paper applies a modified circuit of culture perspective as a methodological and theoretical framework to re-evaluate the Beijing Olympic Fuwa mascots. It provides an account of the intended messages, interpretations and identifications associated with the production, representation and consumption of the Fuwa mascots. Through in-depth analyses of Fuwa at each stage, it reveals a broad contextual understanding of the legacy, tradition, complexities and uniqueness in a secluded circuit of culture within Chinese society. By reconstructing Fuwa in the circuit of culture, this paper further attempts to address the question of whether hosting the modern Olympics was able to bring change to China.

本文言語English
ページ(範囲)87-103
ページ数17
ジャーナルAsia Pacific Journal of Sport and Social Science
2
2
DOI
出版ステータスPublished - 2013 1月 1

ASJC Scopus subject areas

  • 社会心理学
  • カルチュラル スタディーズ
  • 人類学
  • 社会学および政治科学

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