Risk analysis in introduction of new technologies by start-ups in the Brazilian market

Pedro Marins Freire Teberga, Fábio Lotti Oliva*, Masaaki Kotabe

*この研究の対応する著者

研究成果: Article査読

15 被引用数 (Scopus)

抄録

Purpose: The volatile scenario of technological innovation demonstrates the need for risk control processes, in order to ensure its viability. The purpose of this paper is to propose a conceptual framework for risk management in the introduction of new technologies by start-ups, aiming to provide the guidelines for the improvement of this process. Design/methodology/approach: The study comes up with conceptual categories related to risk management in start-ups, mainly based on the NPVR approach. The methodology included two comparative case studies: MercadoPago and GuiaBolso, which had their data collected through interviews with key managers and documents provided by the organizations. Data analysis was based on the Miles et al. (2014) model, whereby data were condensed; data were visualized, and conclusions developed and checked. Findings: Among the main results, there is the proposition of a deductive-inductive matrix for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies, setting up the Risk Management Matrix (RMM). Practical implications: The authors propose a matrix for the management of uncertainties and risks in start-ups. Social implications: The authors present comparative case studies of MercadoPago and GuiaBolso which help the entrepreneurs to develop their start-ups. Originality/value: As the main contribution, this paper proposes the start-up RMM, a model for the management of uncertainties and risks in start-ups, which brings elements that provide the calculation of the NPV adjusted for the risk of developing a new product (NPVR), process or service, as well as the contribution of the level of risk management maturity of the companies.

本文言語English
ページ(範囲)64-86
ページ数23
ジャーナルManagement Decision
56
1
DOI
出版ステータスPublished - 2018
外部発表はい

ASJC Scopus subject areas

  • ビジネス、管理および会計(全般)
  • 経営科学およびオペレーションズ リサーチ

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