Scheffé-type paired comparison models for examining correlations between individual preferences for alternatives

Norikazu Iwama*, Hideki Toyoda

*この研究の対応する著者

研究成果: Article査読

抄録

It is difficult to estimate and examine correlations between individual preferences for alternatives using the present Scheffé-type paired comparison models. In this paper, we propose two models that address individual preferences for alternatives. One is a simple model that makes it possible to estimate correlations between individual preferences. The other is an improved model that makes it possible to extract independent components from those correlations. Paired comparison data were collected in a survey about preferences for several new product names. Analysis of this data shows that the proposed models enabled the estimation not only of average preferences for alternatives, but also correlations between individual preferences and loading matrices for independent components. The effectiveness of the proposed methods was confirmed by the interpretations of those estimates.

本文言語English
ページ(範囲)442-449
ページ数8
ジャーナルShinrigaku Kenkyu
82
5
DOI
出版ステータスPublished - 2011 12

ASJC Scopus subject areas

  • 心理学(全般)

フィンガープリント

「Scheffé-type paired comparison models for examining correlations between individual preferences for alternatives」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル