This chapter examines the role of designers' own experience and perception in the process of designing new products, based on an experimental approach with designers. So far, most design studies have investigated the role of visual stimuli and visual modality in the design process. Designers being humans with senses, we claim that other sensory modalities might affect the design process and outcomes. We propose an approach to study the practice of designing where both creativity and designers' sensory impressions are investigated jointly.
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