Strategic alliance-based sourcing and market performance: Evidence from foreign firms operating in China

Janet Y. Murray*, Masaaki Kotabe, Joe Nan Zhou

*この研究の対応する著者

研究成果: Article査読

167 被引用数 (Scopus)

抄録

Although foreign multinational firms from the Triad regions increasingly use mainland China as both a sourcing and a marketing location, no study has directly examined the sourcing strategy-performance linkage. Using resource complementarity and resource dependence theory, we extend the sourcing literature and apply these perspectives to an important transitional economy-China. These two theoretical perspectives suggest that product and uncertainty factors moderate the relationship between strategic alliance-based sourcing (SA sourcing) of major components and market performance. We find that, at low levels of product innovativeness and technological uncertainty, the use of SA sourcing is positively related to market performance. However, the effects of product differentiation and demand uncertainty on the sourcing-performance relationship are insignificant.

本文言語English
ページ(範囲)187-208
ページ数22
ジャーナルJournal of International Business Studies
36
2
DOI
出版ステータスPublished - 2005 3月
外部発表はい

ASJC Scopus subject areas

  • ビジネスおよび国際経営
  • ビジネス、管理および会計(全般)
  • 経済学、計量経済学
  • 戦略と経営
  • 技術マネージメントおよび技術革新管理

フィンガープリント

「Strategic alliance-based sourcing and market performance: Evidence from foreign firms operating in China」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル