This study explores the interactive market behaviours by examining mimetic market entry. We develop several constructs that capture the structural properties of competitive environment faced by a focal firm, and suggest that these properties moderate firm's tendency to mimic through affecting the interfirm competitive and learning dynamics. Data on pharmaceutical drug manufactures during the period of 1993 to 2001 shows that a firm is more likely to diversify itself into a new market that has been served by many of existing competitors in its original markets. Moreover, two structural properties of competitive environment moderate a firm's tendency to mimic. Direct market encounter between a firm's competitors promotes mimetic entry, while similarity between a firm's competitors in terms of product-market profiles discourages mimicry.
|ホスト出版物のタイトル||Academy of Management 2006 Annual Meeting: Knowledge, Action and the Public Concern, AOM 2006|
|出版ステータス||Published - 2006|
|イベント||66th Annual Meeting of the Academy of Management, AOM 2006 - Atlanta, GA|
継続期間: 2006 8月 11 → 2006 8月 16
|Other||66th Annual Meeting of the Academy of Management, AOM 2006|
|Period||06/8/11 → 06/8/16|
ASJC Scopus subject areas