Study for product design on customer experience-construction and examination for customer experiential design by case studies

Yusuke Irisawa, Shin'ya Nagasawa*

*この研究の対応する著者

研究成果: Article査読

2 被引用数 (Scopus)

抄録

This study aims to analyze the relation among the theory of customer experience which Bernd H. Schmitt insist, the information process of Kansei in Kansei engineering and the theory of emotional design which Donald A. Norman do. Also, we have examined its relation to build customer experience using the information process of Kansei and emotional design, based on three case studies. In conclusion, we have considered and analyzed the process of design of products and services by focusing on the customer experience. The experience of customers, which is difficult to manipulate and control, has been clarified, and it is possible to implement product design in such a way as to realize the experience of the assumed customer.

本文言語English
ページ(範囲)234-241
ページ数8
ジャーナルAdvances in Information Sciences and Service Sciences
4
14
DOI
出版ステータスPublished - 2012 8 1

ASJC Scopus subject areas

  • コンピュータ サイエンス(全般)
  • 数学 (全般)

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