Supporting the design of business strategy scenarios for long-term business planning toward a sustainable society

Yusuke Kishita*, Maki Hirosaki, Yuji Mizuno, Haruna Wada, Shinichi Fukushige, Yasushi Umeda

*この研究の対応する著者

研究成果査読

抄録

Manufacturing companies encounter many uncertainties in planning long-term strategies for making their business sustainable. As a decision-making tool in the business world, scenario writing is prevalent for exploring various business strategies by drawing various situations that might unfold in the future. The purpose of this paper is to propose a method for supporting the design of scenarios for planning long-term business strategies. In this method, such scenarios are described using existing sustainability scenarios. The method intends to help companies' strategists describe business environments by reusing and extending descriptions of sustainability scenarios. A scenario about solar panel business is described using the proposed method. The results illustrate that the method succeeds in describing detailed business environments from an existing sustainability scenario, and finally, obtaining several business strategies based on the business environments. In addition, our method clarifies the logical structure of the scenario, thereby enabling to review rationales for deriving those business strategies.

本文言語English
ページ(範囲)3866-3880
ページ数15
ジャーナルNihon Kikai Gakkai Ronbunshu, C Hen/Transactions of the Japan Society of Mechanical Engineers, Part C
78
796
DOI
出版ステータスPublished - 2012
外部発表はい

ASJC Scopus subject areas

  • 材料力学
  • 機械工学
  • 産業および生産工学

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