Sustainable innovation: A consumer perspective

B. Frank, B. Herbas Torrico, S. J. Schvaneveldt

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

In order for innovation to become sustainable, consumers need to actually purchase innovative products and services, even when these happen to be expensive. For these cases, this study addresses a gap in the literature by developing the concept of sustainable consumer innovativeness and by seeking to understand its determinants across countries. Based on data collected from more than 3,000 consumers across five countries, this study finds that sustainable consumer innovativeness tends to be influenced negatively by female sex and savings orientation, whereas it appears to be influenced positively by income satisfaction, financial expectations, curiosity, uncertainty avoidance, and status importance. It does not seem to depend on age. While most of these effects are generally valid, their magnitude tends to differ by country. These results may enable managers of innovative firms to identify lead users and thus to improve marketing strategy during the launch phase of innovative products and services.

本文言語English
ホスト出版物のタイトルIEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management
出版社IEEE Computer Society
ページ1566-1570
ページ数5
ISBN(電子版)9781467380669
DOI
出版ステータスPublished - 2016 1 18
外部発表はい
イベントIEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015 - Singapore, Singapore
継続期間: 2015 12 62015 12 9

出版物シリーズ

名前IEEE International Conference on Industrial Engineering and Engineering Management
2016-January
ISSN(印刷版)2157-3611
ISSN(電子版)2157-362X

Other

OtherIEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015
CountrySingapore
CitySingapore
Period15/12/615/12/9

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

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