Sustainable innovation

A consumer perspective

Bjoern Christian Frank, B. Herbas Torrico, S. J. Schvaneveldt

研究成果: Conference contribution

1 引用 (Scopus)

抄録

In order for innovation to become sustainable, consumers need to actually purchase innovative products and services, even when these happen to be expensive. For these cases, this study addresses a gap in the literature by developing the concept of sustainable consumer innovativeness and by seeking to understand its determinants across countries. Based on data collected from more than 3,000 consumers across five countries, this study finds that sustainable consumer innovativeness tends to be influenced negatively by female sex and savings orientation, whereas it appears to be influenced positively by income satisfaction, financial expectations, curiosity, uncertainty avoidance, and status importance. It does not seem to depend on age. While most of these effects are generally valid, their magnitude tends to differ by country. These results may enable managers of innovative firms to identify lead users and thus to improve marketing strategy during the launch phase of innovative products and services.

元の言語English
ホスト出版物のタイトルIEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management
出版者IEEE Computer Society
ページ1566-1570
ページ数5
2016-January
ISBN(電子版)9781467380669
DOI
出版物ステータスPublished - 2016 1 18
外部発表Yes
イベントIEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015 - Singapore, Singapore
継続期間: 2015 12 62015 12 9

Other

OtherIEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015
Singapore
Singapore
期間15/12/615/12/9

Fingerprint

Marketing
Managers
Innovation
Uncertainty
Consumer innovativeness
Lead user
Savings
Curiosity
Country studies
Marketing strategy
Uncertainty avoidance
Income
Purchase

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

これを引用

Frank, B. C., Torrico, B. H., & Schvaneveldt, S. J. (2016). Sustainable innovation: A consumer perspective. : IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management (巻 2016-January, pp. 1566-1570). [7385910] IEEE Computer Society. https://doi.org/10.1109/IEEM.2015.7385910

Sustainable innovation : A consumer perspective. / Frank, Bjoern Christian; Torrico, B. Herbas; Schvaneveldt, S. J.

IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management. 巻 2016-January IEEE Computer Society, 2016. p. 1566-1570 7385910.

研究成果: Conference contribution

Frank, BC, Torrico, BH & Schvaneveldt, SJ 2016, Sustainable innovation: A consumer perspective. : IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management. 巻. 2016-January, 7385910, IEEE Computer Society, pp. 1566-1570, IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2015, Singapore, Singapore, 15/12/6. https://doi.org/10.1109/IEEM.2015.7385910
Frank BC, Torrico BH, Schvaneveldt SJ. Sustainable innovation: A consumer perspective. : IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management. 巻 2016-January. IEEE Computer Society. 2016. p. 1566-1570. 7385910 https://doi.org/10.1109/IEEM.2015.7385910
Frank, Bjoern Christian ; Torrico, B. Herbas ; Schvaneveldt, S. J. / Sustainable innovation : A consumer perspective. IEEM 2015 - 2015 IEEE International Conference on Industrial Engineering and Engineering Management. 巻 2016-January IEEE Computer Society, 2016. pp. 1566-1570
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