The customer system and new product development: The material supplier's strategy in Japan

Junichi Tomita*, Takahiro Fujimoto

*この研究の対応する著者

研究成果: Chapter

2 被引用数 (Scopus)

抄録

Who is the real customer and what does he need? Recently, as customer needs have become increasingly sophisticated and diversified, new product development competition has also intensified in many industries. In order to offer the customer new value, it is one of the most important tasks for firms to understand their relationships with their customers.

本文言語English
ホスト出版物のタイトルManagement of Technology and Innovation in Japan
出版社Springer
ページ73-84
ページ数12
ISBN(印刷版)3540253262, 9783540253266
DOI
出版ステータスPublished - 2006
外部発表はい

ASJC Scopus subject areas

  • 経済学、計量経済学および金融学(全般)
  • ビジネス、管理および会計(全般)

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