The emergence of internet shopping in Japan: Identification of shopping orientation-defined segments

Kenneth C. Gehrt*, Naoto Onzo, Kazuyoshi Fujita, Mahesh N. Rajan

*この研究の対応する著者

研究成果: Article査読

33 被引用数 (Scopus)

抄録

Although Japanese Internet retailing is on the verge of rapid growth, relatively little is currently known about Japanese nonstore shopping behavior in general and Japanese Internet shopping in particular. This study explores Japanese shopping orientations as they relate to Internet shopping by examining shopping orientation-defined segments of Japanese Internet users. Internet shopping segments of Shopping Enjoyment, Brand Browser, Price Browser, and Dislikes Shopping are identified. High-frequency Internet shoppers are found to reside in the Shopping Enjoyment segment, and upscale consumers are found to reside in the Brand Browser segment.

本文言語English
ページ(範囲)167-177
ページ数11
ジャーナルJournal of Marketing Theory and Practice
15
2
DOI
出版ステータスPublished - 2007 3

ASJC Scopus subject areas

  • マーケティング

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