The future of global business: A reader

Michael R. Czinkota*, Masaaki Kotabe, Ilkka A. Ronkainen

*この研究の対応する著者

研究成果: Book

1 被引用数 (Scopus)

抄録

In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.

本文言語English
出版社Taylor and Francis
ページ数752
ISBN(電子版)9780203878132
ISBN(印刷版)9780415800938
DOI
出版ステータスPublished - 2011 5 27
外部発表はい

ASJC Scopus subject areas

  • 経済学、計量経済学および金融学(全般)
  • ビジネス、管理および会計(全般)

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