The model of evaluation structure by experience value in a comedy theater: A study on the user's behavior and customer satisfaction of comedy theater Part.3

Kyoko Yamamoto, Takaya Kojima

    研究成果: Article

    抄録

    This study examines the model of evaluation structure by experience value in a comedy theater. First surveys researched the factor of strategic experiential modules in comedy theater was decided by factor analysis. Second surveys researched the factor and evaluation structure which affects ACT. Third surveys researched the evaluation-structure model by comparison with theater types and user type. The results are as followings: 1) The factor of FEEL "the upsurge of emotions" and THINK"attachment" affects the ACT "revisit" intention of a theater. 2) The "evaluation-structure model" differed, depending on ACT and the types of theaters.

    元の言語English
    ページ(範囲)323-330
    ページ数8
    ジャーナルJournal of Environmental Engineering (Japan)
    80
    発行部数710
    出版物ステータスPublished - 2015

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    Theaters
    Customer satisfaction
    Model structures
    Factor analysis

    ASJC Scopus subject areas

    • Environmental Engineering

    これを引用

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    KW - Covariance structure analysis

    KW - Customer satisfaction

    KW - Evaluation structure

    KW - Experience value

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