The model of evaluation structure by experience value in a comedy theater: A study on the user's behavior and customer satisfaction of comedy theater Part.3

Kyoko Yamamoto, Takaya Kojima

    研究成果: Article査読

    抄録

    This study examines the model of evaluation structure by experience value in a comedy theater. First surveys researched the factor of strategic experiential modules in comedy theater was decided by factor analysis. Second surveys researched the factor and evaluation structure which affects ACT. Third surveys researched the evaluation-structure model by comparison with theater types and user type. The results are as followings: 1) The factor of FEEL "the upsurge of emotions" and THINK"attachment" affects the ACT "revisit" intention of a theater. 2) The "evaluation-structure model" differed, depending on ACT and the types of theaters.

    本文言語English
    ページ(範囲)323-330
    ページ数8
    ジャーナルJournal of Environmental Engineering (Japan)
    80
    710
    出版ステータスPublished - 2015

    ASJC Scopus subject areas

    • 環境工学

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