The rise of consumer-oriented politics in Japan? Exploring the party-citizen relationship through discourse analysis

Emi Sauzier-Uchida*

*この研究の対応する著者

研究成果: Article査読

1 被引用数 (Scopus)

抄録

This article analyses the discourse of three prime ministers - Koizumi, Aso, and Hatoyama - to explore how each leader identified the political self and constructed and promoted a particular relationship with the voter before the general elections. The outcome indicates the emergence of a new political communication style based on a party-citizen relationship as business-consumer. Whereas Aso's patron-client discourse pinpoints the role of the responsible and bureaucratic state in protecting Japan, the business-consumer discourse of both Koizumi and Hatoyama demonstrates the entrepreneurial leaders' willingness to listen to individuals in order to meet their needs and expectations. We speculate that the social norms and values of the business-consumer model might have played a role in attracting a large number of unorganized voters to Koizumi in 2005 and in turn to Hatoyama in 2009.

本文言語English
ページ(範囲)231-257
ページ数27
ジャーナルJapanese Journal of Political Science
15
2
DOI
出版ステータスPublished - 2014 6月

ASJC Scopus subject areas

  • 社会学および政治科学
  • 政治学と国際関係論

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