The SAGE handbook of international marketing

Maasaki Kotabe, Kristiaan Helsen

研究成果: Book

8 被引用数 (Scopus)

抄録

In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive Handbook offers the reader a compelling examination of the central concerns of marketing for an international community.

本文言語English
出版社SAGE Publications Inc.
ページ数548
ISBN(電子版)9780857021007
ISBN(印刷版)9781412934282
DOI
出版ステータスPublished - 2009 1 1
外部発表はい

ASJC Scopus subject areas

  • 社会科学(全般)

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