The Status Quo of Japanese Consumers’ Personal Information Disclosure: the Influence of Information Control and Privacy Concerns

Mariko Morimoto*

*この研究の対応する著者

研究成果: Article査読

抄録

This study examined the effects of privacy concerns, information control, and perceived benefits of personal information disclosure of Japanese consumers, on the attitudes toward disclosing personal information and the willingness to disclose information. The results of an online survey on Japanese consumers aged 20–60 (N = 1,000) confirm the moderation effect of information control and the mediation effect of perceived benefits on the relationship between privacy concerns and the attitudes toward disclosing personal information. The willingness to disclose medical and financial information, along with social media profiles, is negatively associated with privacy concerns compared to typical personal information like names and addresses.

本文言語English
ジャーナルJournal of International Consumer Marketing
DOI
出版ステータスAccepted/In press - 2022

ASJC Scopus subject areas

  • 管理情報システム
  • マーケティング

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