The structure of competition: How competition between one's rivals influences imitative market entry

Kai Yu Hsieh, Freek Vermeulen

研究成果: Article査読

22 被引用数 (Scopus)

抄録

This paper investigates how the pattern of encounters between a firm's competitors affects the firm's inclination to follow its competitors into a new market. We theorize that direct encounters between a firm's rivals lead to a herding effect, making imitative market entry more likely. Past mutual forbearance between a firm's competitors (resulting from asymmetric multimarket competition) further strengthens this herding effect, by enhancing the firm's expectations of market attractiveness. In contrast, aggressive past rivalry between the competitors (resulting from symmetric multimarket contact) dampens these expectations, producing a competition effect that makes herding less probable. We test our idea in two distinct contexts-the Chinese pharmaceutical industry and the Taiwanese computer hardware industry-and find consistent support in both settings. We discuss how our analysis of what we call the "structure of competition" can be extended to research on other forms of firm behavior.

本文言語English
ページ(範囲)299-319
ページ数21
ジャーナルOrganization Science
25
1
DOI
出版ステータスPublished - 2014 1
外部発表はい

ASJC Scopus subject areas

  • 技術マネージメントおよび技術革新管理
  • 戦略と経営
  • 組織的行動および人的資源管理

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