Trading system design based on cooperative game for a two-level supply chain

Kotomichi Matsuno*

*この研究の対応する著者

研究成果: Conference contribution

抄録

Supply chains of modular consumer electronics, such as LCD TVs, PCs, and smart phones have gradually changed from traditional vertical integration to horizontal division of labor. Almost all the manufacturers of consumer electronics in Japan have changed their sales channels from the affiliated electronics stores to large-scale retailers. Therefore, their attentions on sales planning have been moved to negotiation with such large-scale retailers on trading price and volume. Since the market power deviation, comparing with the retailers, manufacturers are getting difficult to achieve enough profits with the contract terms decided by negotiation. Information asymmetry, market power deviation and pursuing self-interest only are considered as the main reasons of Double Marginalization (DM) phenomenon. In this study, after discussing the DM in a two-level supply chain which consists of a consumer electronics manufacturer and a retailer, a trading system based on cooperative game is proposed to eliminate the DM in order to help both players to build a win-win relationship. Effectiveness on total profit of whole supply chain and profit of each player with the proposed trading system are confirmed by numerical experiments. Products features as well as cost structurers features of manufacturer and retailer are considered to discuss the applicability.

本文言語English
ホスト出版物のタイトルProceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management, 2021
出版社IEOM Society
ページ475
ページ数1
ISBN(印刷版)9781792361241
出版ステータスPublished - 2021
イベント11th Annual International Conference on Industrial Engineering and Operations Management, IEOM 2021 - Virtual, Online
継続期間: 2021 3月 72021 3月 11

出版物シリーズ

名前Proceedings of the International Conference on Industrial Engineering and Operations Management
ISSN(電子版)2169-8767

Conference

Conference11th Annual International Conference on Industrial Engineering and Operations Management, IEOM 2021
CityVirtual, Online
Period21/3/721/3/11

ASJC Scopus subject areas

  • 戦略と経営
  • 経営科学およびオペレーションズ リサーチ
  • 制御およびシステム工学
  • 産業および生産工学

フィンガープリント

「Trading system design based on cooperative game for a two-level supply chain」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル