Understanding the relationship between past experience of a sports mega-event and current spectatorship: The mediating role of nostalgia

Jeongbeom Hahm, Tae Ahn Kang, Hirotaka Matsuoka

研究成果: Article査読

抄録

Mass sport participation has received considerable attention in the recent sport management literature. However, little is known about sport spectatorship as an outcome of sports mega-events (SMEs). This is the first study to use cross-cultural analysis to examine the relationship between the 2002 Fédération Internationale de Football Association (FIFA) World Cup Korea/Japan and current football spectatorship in the host countries. In the context of SMEs, this study uses the psychological construct of nostalgia as a mediator to identify the relationship with spectatorship. Data from 416 and 408 respondents from South Korea and Japan, respectively, were collected through online surveys and analysed cross-culturally using Hayes’ PROCESS macro model 4. We find that the nostalgia evoked by the 2002World Cup has positively influenced the host nations’ current football spectatorship. While this SME has a strong impact on evoking nostalgia, the effect of nostalgia on spectator behaviour is significant, yet comparatively weak.

本文言語English
論文番号3504
ジャーナルSustainability (Switzerland)
13
6
DOI
出版ステータスPublished - 2021 3 2

ASJC Scopus subject areas

  • 地理、計画および開発
  • 再生可能エネルギー、持続可能性、環境
  • 環境科学(その他)
  • エネルギー工学および電力技術
  • 管理、モニタリング、政策と法律

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